Tuesday, 1 October 2013

Babycakes! - Introducing J Crew 'Crewcuts'

At last, J.Crew devotees can deck their babies out in the same striped T-shirts and Italian cashmere sweaters they rely on for their day-to-day wardrobes. (But obviously the looks are even cuter because they are SO TINY!)

“For Baby, specifically, we are definitely keeping it to styles and silhouettes that cater to the tiniest among us,” Crewcuts head designer Jenny Cooper said at an editor brunch celebrating the new line for newborns to two-year-olds. 

“I know how squirmy and wiggly they are so we’re making everything very soft and moveable and also considering the adult who has to get them in and out of it. One of the perks of adding Baby is that we get baby fit models in from time to time, complete with chubby thighs and tiny toes.” Oh the cuteness!

To accommodate them, she added easy snaps and openings to J.Crew staples from the main line and combined them with fun, colorful prints from the Crewcuts collection. Some of my favorites are the tongue-and-cheek phrases, like ‘Heartbreaker’ and ‘Tres Cool,’ on the sweaters. The 71 different styles are available in US stores and online at jcrew.com now. We may also be getting them in the UK store when it opens in London later this year but at present I can't find any info on that, if you can, let me know!

I would totally wear both of these items!

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