You might remember that it was revealed back in May that a certain Brad Pitt had been signed up as the first male spokesperson of Chanel's iconic No.5 scent, and now there's only 10 days or so left to wait until the fruits of his labour are finally revealed. You may have heard of Brad? He has really lovely leonine hair and quite a foxy wife.
WWD have posted the black and white image above featuring Brad with Joe Wright looking suitably wistful. I'm not convinced by that goatee but I do SO love his hair (see Tristan in Legends of the Fall for true Brad hair glory)... The image was shot by Sam Taylor Wood Johnson (quite a mouthful) who's also lensing the Maison Martin Margiela for H&M campaign, but I wouldn't be at all shocked if Kaiser Karl takes the Brad x Chanel honours.
This commercial will break on October 15, and see the Killing Them Softly/ Thelma and Louise/ Meet Joe Black/ Legends of the Fall/ Oceans 11 etc star fill the shoes of former Chanel No.5 ambassadors Nicole Kidman, Vanessa Paradis and Catherine Deneuve.
It's the first time in the fragrance's 91-year history that a man will front the scent's campaign and while little is known about the theme of the commercial, Pitt apparently will talk in a way that makes the viewer assume he is talking to a woman (BLUSHING already, schoolgirl giggle), but it is then revealed he is addressing the scent. Ah.
"To keep a legend fresh, you always have to change its point of view," Chanel Fragrance & Beauty president Andrea d'Avack has said .
"We think very much that the perfume is a seduction between a man, a woman and the perfume" explained d'Avack. "No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level."
This 'investment' is thought to include a pay check of around $7 million for the 48-year-old's services. 48! Gosh how time does fly.
The print ads are due to break in the forthcoming November issues of the glossies but I'll be staying glued to our screens for Pitt's Chanel TV debut: Wright is the man responsible for the 'mini blockbuster' Coco Mademoiselle ads in which Keira Knightley zips around the streets of Paris on a motorbike. I HATE that advert, but I admit that is largely because I have a problem with Knightley in general and I cannot see past her annoying pout. I promise I've tried. My favourite Chanel advert is a tie between the Nicole Kidman/ Baz Luhrman collaboration back in 2004 and the lovely Audrey Tatou on the overnight train with that gorgeous Billie Holiday song playing in the background but I look forward with anticipation to Mr Pitt's contribution to the Chanel legend...Happy Friday y'all.