The message was pretty clear, brown wrapping paper, brown cardboard seats, wallpaper and flooring, stapled together, and not a celebrity in sight, the focus here was to be solely on the clothes.
The references, Jacobs said, touched on Edwardiana, the 1920s, 30s, 40s and 50s, but he had played with proportion and "tweaked" to create the contemporary mood he wanted.
“It’s about clothes which don’t look as if they’re trying to hard to be, you know, fashion-y,” Jacobs explained. One of the hardest things in fashion to pull off it must be said, but BY GEORGE! I think he's got it!
Pictures coming soon!x