Wednesday, 15 May 2013

Belinda Earl for M&S

Save those vouchers you've had stuffed in your wallet since the Christmas raffle - this is Marks and Spencer really upping their game.  Today Belinda Earl (formerly of Debenhams and Jaeger), is unveiling her first collection as style director of Marks & Spencer today.  A hefty dash of bold prints, pretty dresses and blouses and a coat that I've got my eye on - red A-line with a leopard collar (second picture down!)

"We spent lots of time asking customers what they wanted and talking to the staff in store," Earl said. "What they want is the quality back and the trends interpreted to fit and flatter them; they want to look their best."

Upgraded fabrics, attention to detail and an emphasis on mixing timeless classics with newness have contributed to a collection that is so far looking like it could be M&S' most successful fashion step for some time.  With prices from £45 to £85 - get ready! Below is an edit of my favourite looks.

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